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Lori Williams has over 20 years of experience in strategic planning, marketing, finance and operations.
She has functioned as a business owner, corporate officer and a consultant in a variety of industries. 
Lori understands the challenges companies face when trying to grow and expand
their business. Globalization, technological advances, and intense competition have created both challenges and opportunities. Lori’s uses her business experience and multi-discipline approach to assist companies to grow their business and increase market share.
Lori is the owner of a LW and Associates, a business consulting firm specializing in strategy and finance. Functioning as the Chief Strategist, Lori provides businesses with growth strategies designed to increase revenues, profitability and build long-term sustainable growth.
In 2007 Lori founded Business Simply Put, a division and registered trade mark of
LW and Associates, to provide smaller companies with affordable high-level information and advice. Business Simply Put offers professionals access to business intelligence on key topics specific to small and medium-sized companies. This includes a wide variety of forums, including classes, seminars webinar, teleseminars, and products such as electronic downloadable summaries and special reports. Lori recognized the need for sound, simplified business wisdom and by combining experience, expertise and technology; she designed products and services affordable to smaller companies.
Lori’s career path has been expansive providing her with a wealth of divergent experiences. While residing in Dallas, Texas she owned The Right Source, an advertising and marketing agency that produced collateral and provided marketing consultation. After relocating to California, Lori spent several years at Canon Incorporated, where she was able to experience both consumer and business marketing. Moreover, she was able to experience the inner workings of a corporate organizational structure and learn “best practices” applicable to any sized company. She functioned as a turnaround CEO repositioning a medical product distribution company and worked for a regional bank where she held the position of VP Commercial Banking Officer, representing a variety of financial products.
 Lori holds an MBA from Pepperdine University, BS Business and
Management, an AA in Medical Science and a Practitioner’s license in
NeuroLinguistic Programming. She has been a requested speaker at
business organizations and affiliations. She is an adjunct professor at the
Lloyd Grief Center for Entrepreneurial Studies at USC and has addressed
esteemed audiences such as the IBM Big Blue Alumni, City Club, World
Savings Bank, Citibank, and members of the Small Business Development
Center located both in California and Texas.
Lori also self-promotes her informational seminars and workshops, in which she is solely responsible for content and delivery. She has an abundance of energy and believes anything is possible if you work hard and are committed to your dream.
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